The Great Writings in Marketingby Howard A. Thompson

Journal of Marketing 1977 / 04 Vol. 41; Iss. 2

The Great Writings in Marketingby Howard A. Thompson

Review by: Paul C. Thistlethwaite and Richard D. Nordstrom
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Volume:
41
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250649
Date:
April, 1977
File:
PDF, 459 KB
english, 1977
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