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The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
Rui (Juliet) Zhu and Joan Meyers-LevyVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618868
Date:
February, 2009
File:
PDF, 1.82 MB
english, 2009