A New Method for Evaluating Stochastic Models of Brand...

Journal of Marketing Research 1970 / 08 Vol. 7; Iss. 3

A New Method for Evaluating Stochastic Models of Brand Choice

David A. Aaker
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Volume:
7
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150286
Date:
August, 1970
File:
PDF, 1.02 MB
english, 1970
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