MESURER LA DURÉE DE VIE D'UN CLIENT : Le cas des...

MESURER LA DURÉE DE VIE D'UN CLIENT : Le cas des abonnements presse

JEAN-CLAUDE LIQUET and DOMINIQUE CRIÉ
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592620
Date:
April, 1998
File:
PDF, 946 KB
french, 1998
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