A Live Baby or Your Money Back: The Marketing of In vitro...

A Live Baby or Your Money Back: The Marketing of In vitro Fertilization Procedures

David C. Schmittlein and Donald G. Morrison
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Volume:
49
Language:
english
Journal:
Management Science
DOI:
10.2307/4133974
Date:
December, 2003
File:
PDF, 1.30 MB
english, 2003
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