EUROCKÉENNES, FRANCOFOLIES, VIEILLES CHARRUES OU MAIN...

Décisions Marketing 2010 / 10-12 Iss. 60

EUROCKÉENNES, FRANCOFOLIES, VIEILLES CHARRUES OU MAIN SQUARE FESTIVAL: Le rituel communautaire comme source de fidélisation

ISABELLE COLLIN-LACHAUD
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/41474204
Date:
October, 2010
File:
PDF, 1.55 MB
french, 2010
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