Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience
Campo, Katia, Breugelmans, ElsVolume:
31
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2015.04.001
Date:
August, 2015
File:
PDF, 635 KB
english, 2015