User Reviews Variance, Critic Reviews Variance, and Product...

Journal of Retailing 2015 / 09 Vol. 91; Iss. 3

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Wang, Feng, Liu, Xuefeng, Fang, Eric (Er)
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Volume:
91
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2015.04.007
Date:
September, 2015
File:
PDF, 1.49 MB
english, 2015
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