The Changing Nature of Party Election Broadcasts: The...

Journal of Political Marketing 2015 / 07 Vol. 14; Iss. 3

The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing

Gunter, Barrie, Saltzis, Kostas, Campbell, Vincent
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Volume:
14
Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1080/15377857.2012.693060
Date:
July, 2015
File:
PDF, 329 KB
english, 2015
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