Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions
Fang, Zheng, Gu, Bin, Luo, Xueming, Xu, YunjieVolume:
26
Language:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.2015.0586
Date:
September, 2015
File:
PDF, 262 KB
english, 2015