The Influence of Consumers' Lay Theories on...

Journal of Marketing Research 2009 / 02 Vol. 46; Iss. 1

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain, Pragya Mathur and Durairaj Maheswaran
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618870
Date:
February, 2009
File:
PDF, 1.83 MB
english, 2009
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