An Elegant Non-Marketing Study of a Market Phenomenon

Journal of Marketing Research 1973 / 08 Vol. 10; Iss. 3

An Elegant Non-Marketing Study of a Market Phenomenon

Review by: Charles Winick
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Volume:
10
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149715
Date:
August, 1973
File:
PDF, 493 KB
english, 1973
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