Produktdifferenzierung durch Werbung

Marketing: Zeitschrift für Forschung und Praxis 1979 / 09 Vol. 1; Iss. 3

Produktdifferenzierung durch Werbung

Lutz von Rosenstiel
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Volume:
1
Language:
german
Journal:
Marketing: Zeitschrift für Forschung und Praxis
DOI:
10.2307/41917830
Date:
September, 1979
File:
PDF, 2.95 MB
german, 1979
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