Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J., Dubé, Jean-Pierre, Gentzkow, Matthew, Shapiro, Jesse M.Volume:
130
Language:
english
Journal:
The Quarterly Journal of Economics
DOI:
10.1093/qje/qjv024
Date:
November, 2015
File:
PDF, 644 KB
english, 2015