Interpersonal Influence in Product Management

Journal of Marketing 1976 / 10 Vol. 40; Iss. 4

Interpersonal Influence in Product Management

Alladi Venkatesh and David L. Wilemon
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Volume:
40
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251066
Date:
October, 1976
File:
PDF, 1.59 MB
english, 1976
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