Distributor Power versus Manufacturer Power: The Customer...

Distributor Power versus Manufacturer Power: The Customer Role

Gul Butaney and Lawrence H. Wortzel
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Volume:
52
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251685
Date:
April, 1988
File:
PDF, 483 KB
english, 1988
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