Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
Hoffman, Elizabeth, Menkhaus, Dale J., Chakravarti, Dipankar, Field, Ray A., Whipple, Glen D.Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.12.3.318
Date:
August, 1993
File:
PDF, 1.56 MB
english, 1993