A Customer-Oriented Approach for Determining Market...

Journal of Marketing 1984 / SPR Vol. 48; Iss. 2

A Customer-Oriented Approach for Determining Market Structures

Rajendra K. Srivastava, Mark I. Alpert and Allan D. Shocker
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Volume:
48
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251212
Date:
January, 1984
File:
PDF, 579 KB
english, 1984
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