The Measurement and Determinants of Brand Equity: A...

Marketing Science 1993 / WIN Vol. 12; Iss. 1

The Measurement and Determinants of Brand Equity: A Financial Approach

Carol J. Simon and Mary W. Sullivan
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Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183736
Date:
January, 1993
File:
PDF, 658 KB
english, 1993
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