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Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R&D Perspectives
Kwaku Atuahene-Gima and Felicitas EvangelistaVolume:
46
Language:
english
Journal:
Management Science
DOI:
10.2307/2661647
Date:
October, 2000
File:
PDF, 477 KB
english, 2000