The Durability of Advertising Revisited

The Journal of Industrial Economics 1994 / 09 Vol. 42; Iss. 3

The Durability of Advertising Revisited

Elisabeth M. Landes and Andrew M. Rosenfield
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Volume:
42
Language:
english
Journal:
The Journal of Industrial Economics
DOI:
10.2307/2950569
Date:
September, 1994
File:
PDF, 1.62 MB
english, 1994
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