What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Cornelia Pechmann, Guangzhi Zhao, Marvin E. Goldberg and Ellen Thomas ReiblingVolume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30040519
Date:
April, 2003
File:
PDF, 3.59 MB
english, 2003