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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, Manoj K. Agarwal and Denise DahlhoffVolume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162021
Date:
October, 2004
File:
PDF, 3.17 MB
english, 2004