Moral Identity and Judgments of Charitable Behaviors

Journal of Marketing 2007 / 04 Vol. 71; Iss. 1

Moral Identity and Judgments of Charitable Behaviors

Americus Reed II, Karl Aquino and Eric Levy
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162137
Date:
April, 2007
File:
PDF, 2.85 MB
english, 2007
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