Working with Rivals: The Impact of Competitor Alliances on...

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Xueming Luo, Aric Rindfleisch and David K. Tse
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162455
Date:
February, 2007
File:
PDF, 1.82 MB
english, 2007
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