Measuring Variety-Seeking and Reinforcement Behaviors Using...

Journal of Marketing Research 1986 / 05 Vol. 23; Iss. 2

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Barbara E. Kahn, Manohar U. Kalwani and Donald G. Morrison
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Volume:
23
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151656
Date:
May, 1986
File:
PDF, 2.41 MB
english, 1986
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