How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media
Baetzgen, Andreas, Tropp, JörgLanguage:
english
Journal:
International Journal on Media Management
DOI:
10.1080/14241277.2015.1088017
Date:
October, 2015
File:
PDF, 566 KB
english, 2015