Adoption, Transfers, and Incentives in a Franchise Network...

Marketing Science 1994 / 11 Vol. 13; Iss. 4

Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities

Nault, Barrie R., Dexter, Albert S.
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Volume:
13
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.13.4.412
Date:
November, 1994
File:
PDF, 850 KB
english, 1994
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