Signaling Quality with a Money-Back Guarantee: The Role of...

Marketing Science 1995 / 11 Vol. 14; Iss. 4

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Moorthy, Sridhar, Srinivasan, Kannan
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Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.4.442
Date:
November, 1995
File:
PDF, 1.64 MB
english, 1995
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