Does Distance Still Matter? Geographic Proximity and New...

Does Distance Still Matter? Geographic Proximity and New Product Development

Shankar Ganesan, Alan J. Malter and Aric Rindfleisch
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30166551
Date:
October, 2005
File:
PDF, 2.71 MB
english, 2005
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