Meaningful Brands from Meaningless Differentiation: The...

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152221
Date:
August, 1994
File:
PDF, 650 KB
english, 1994
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