Risk-Aversive Pricing Policies: Problems and Alternatives

Risk-Aversive Pricing Policies: Problems and Alternatives

Joseph P. Guiltinan
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Volume:
40
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250670
Date:
April, 1976
File:
PDF, 1.11 MB
english, 1976
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