Promotion Profitability for a Retailer: The Role of...

Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics

Kusum L. Ailawadi, Bari A. Harlam, Jacques César and David Trounce
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162428
Date:
November, 2006
File:
PDF, 2.90 MB
english, 2006
Conversion to is in progress
Conversion to is failed