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Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
Kusum L. Ailawadi, Bari A. Harlam, Jacques César and David TrounceVolume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162428
Date:
November, 2006
File:
PDF, 2.90 MB
english, 2006