The Effect of Explicit Reference Points on Consumer Choice...

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Utpal M. Dholakia and Itamar Simonson
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056951
Date:
January, 2005
File:
PDF, 2.88 MB
english, 2005
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