Advances in Advertising Research (Vol. VI) || Hindering Facial Mimicry in Ad Viewing: Effects On Consumers’ Emotions, Attitudes and Purchase Intentions
Verlegh, Peeter, Voorveld, Hilde, Eisend, MartinVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-658-10558-7_22
File:
PDF, 720 KB
english, 2016