Export segmentation effectiveness: index construction and...

Journal of Strategic Marketing 2009 / 02 Vol. 17; Iss. 1

Export segmentation effectiveness: index construction and link to export performance

Foedermayr, Eva, Diamantopoulos, Adamantios, Sichtmann, Christina
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Volume:
17
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540802619277
Date:
February, 2009
File:
PDF, 371 KB
english, 2009
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