Generalizing about Trade Show Effectiveness: A Cross-National Comparison
Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien and Christophe van den BulteVolume:
61
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252086
Date:
October, 1997
File:
PDF, 1.53 MB
english, 1997