Promotion Signal: Proxy for a Price Cut?

Journal of Consumer Research 1990 / 06 Vol. 17; Iss. 1

Promotion Signal: Proxy for a Price Cut?

J. Jeffrey Inman, Leigh McAlister and Wayne D. Hoyer
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Volume:
17
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2626826
Date:
June, 1990
File:
PDF, 287 KB
english, 1990
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