Part 2 || A Methodology for Measuring Response to Media...

Part 2 || A Methodology for Measuring Response to Media Effects

Fred S. Zufryden
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Volume:
26
Language:
english
Journal:
Operational Research Quarterly (1970-1977)
DOI:
10.2307/3008068
Date:
October, 1975
File:
PDF, 229 KB
english, 1975
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