On Using Response Latency to Measure Preference
David A. Aaker, Richard P. Bagozzi, James M. Carman and James M. MacLachlanVolume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150934
Date:
May, 1980
File:
PDF, 1.25 MB
english, 1980