On Using Response Latency to Measure Preference

On Using Response Latency to Measure Preference

David A. Aaker, Richard P. Bagozzi, James M. Carman and James M. MacLachlan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150934
Date:
May, 1980
File:
PDF, 1.25 MB
english, 1980
Conversion to is in progress
Conversion to is failed