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Competitor Orientation: Effects of Objectives and...

Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability

J. Scott Armstrong and Fred Collopy
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Volume:
33
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152146
Date:
May, 1996
File:
PDF, 2.52 MB
english, 1996
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