Semiparametric Analysis to Estimate the Deal Effect Curve

Journal of Marketing Research 2001 / 05 Vol. 38; Iss. 2

Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558624
Date:
May, 2001
File:
PDF, 3.54 MB
english, 2001
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