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Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type
Leo Y. M. Sin, Alan C. B. Tse, Oliver H. M. Yau, Raymond P. M. Chow and Jenny S. Y. LeeVolume:
13
Year:
2005
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048999
File:
PDF, 2.54 MB
english, 2005