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The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
Eva M. Oberecker, Petra Riefler and Adamantios DiamantopoulosVolume:
16
Year:
2008
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/27755569
File:
PDF, 3.13 MB
english, 2008