A Conjoint Approach to Multipart Pricing

A Conjoint Approach to Multipart Pricing

Raghuram Iyengar, Kamel Jedidi and Rajeev Kohli
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164031
Date:
April, 2008
File:
PDF, 2.35 MB
english, 2008
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