The Effects of Advertised and Observed Quality on...

The Effects of Advertised and Observed Quality on Expectations about New Product Quality

Praveen K. Kopalle and Donald R. Lehmann
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151981
Date:
August, 1995
File:
PDF, 1.60 MB
english, 1995
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