Overselling in a Competitive Environment: Boon or Bane?

Marketing Science 2009 / 11 Vol. 28; Iss. 6

Overselling in a Competitive Environment: Boon or Bane?

Lim, Wei Shi
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1090.0519
Date:
November, 2009
File:
PDF, 247 KB
english, 2009
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