The Use of Humor in Japanese Advertising

The Use of Humor in Japanese Advertising

Hanna, Nessim, Gordon, Geoffrey L., Ridnour, Rick E.
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Volume:
7
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v07n01_06
Date:
September, 1994
File:
PDF, 5.90 MB
english, 1994
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