Attitudes toward Culture and Approach to International...

Journal of Marketing 1970 / 07 Vol. 34; Iss. 3

Attitudes toward Culture and Approach to International Advertising

James H. Donnelly, Jr.
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Volume:
34
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249822
Date:
July, 1970
File:
PDF, 761 KB
english, 1970
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