International Brand-Name Standardization/Adaptation: Antecedents and Consequences
Aref A. Alashban, Linda A. Hayes, George M. Zinkhan and Anne L. BalazsVolume:
10
Year:
2002
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048898
File:
PDF, 3.17 MB
english, 2002